Website, which loads very slowly, are annoyances for most users and impediments to site ranking in Google’s results. Usually, websites load slowly for different reasons, ranging from poor quality web hosting to bad optimization.
If you’re running a commercial site, using its page load speed must be in your list of priorities. If your site doesn’t load faster than it should, check your page speed and use Google Search Console services to improve it.
Metrics of Page Speed
Page speed is basically a complex factor, and in order to overcome every problem associated with it, it will pay a lot to learn how you can measure it. Ideally, there are some metrics, which relate to or affect page speed, including:
- FIP (First Input Delay)
- LCP (Largest Contentful Paint)
- CLS (Cumulative Layout Shift)
What is a Perfect Site Speed?
There are many outdated details when it comes to website speed in the intent. According to some studies carried several years ago, five seconds was a great loading time.
However, technology is ever-growing. This means Google regard this too slow in 2021. Therefore, the right site speed shouldn’t be longer than two seconds.
Factors Affecting Loading Speed
Websites are weighed down by unnecessary functionalities and features, which customers will never use. Not every website development and design company consider this when creating sites.
Among the factors that may affect your load speed is choosing a custom-designed site or template website. Although the costs of template sites can be less than the price of custom-designed websites, template sites usually have more features that take a lot of time to load. This means potential customers have no option but to wait.
Though this is not to mean that a site must be stripped down to nothing so as to attain the fastest load speeds. Rather, this narrows down to prioritizing the functionality and features important for improving customers’ experience.
SEO and Site Speed
Site speed is among the things that directly affect search rankings. The key goal of every search engine is to take care of everything to ensure they give users what they search for. Usually, search sites are not on the list.
Another reason website speed is vital for SEO is that every slow site uses a crawl budget. A crawl budget is a measurement of time search engines spend looking at your site and might determine where to rank it. The best practices include reducing redirects, enabling compression, getting rid of render-blocking JavaScript, and minifying HTML and CSS.
The Significance of Site Speed for SEO
A landing page is basically the first impression people see when they visit websites once they click links from a referring site, email link, or Google Search results.
You need to set your landing pages to persuade users to follow breadcrumbs, view other details, opt into an offer, and even contact you. Plus, if your site loads faster, you will be able to:
- Stop losing business
- Keep visitors on the website
- Improve credibility and reputation
- Increase conversion rate
Closing Remarks!
Ignoring your site speed is a big mistake for the user wise and SEO world. It might affect your ranking in different search engines because part of the algorithms show that sites need to be user-friendly so as to show the website to every user. This is why you must have a strategy to improve the speed of your website.